AgencyKey Glossary - AgencyKey

Use the label shown in the interface when giving instructions or asking for help. A job title, a role, and a data scope answer different questions and should not be used as if they were interchangeable.

Workspace and access

Term	Standard meaning	Keep it distinct from
Agency	One AgencyKey workspace for a business and its team, connected creators, settings, and billing.	An OnlyFans creator account. One agency can manage multiple creators.
Owner	The protected system role created with the agency. There is one Owner, with full access and Owner-only control over Admins and agency deletion.	Admin. Owner cannot be assigned as an employee role.
Admin	An assignable system role with full operational access, except actions reserved for the Owner.	Owner or a custom manager role.
Manager	A common job title. It is not a protected system role with one guaranteed permission set. A manager’s access comes from assigned roles, group, creator assignments, and scopes.	Admin. Do not assume a manager has full agency access.
Chatter	An employee whose work centers on fan conversations. AgencyKey includes a starter role named Chatter, but the agency can review and adapt its access.	A fixed permission level. Different chatters can have different roles and creator access.
Employee / Team member	A person invited to the agency with their own AgencyKey login. They can have one or more roles, one group, and creator assignments.	A role. “Employee” describes membership in the team, not what the person may do.
Role	A named set of feature and action permissions. Employees can have multiple roles, and their allowed permissions combine.	Group or scope.
Group	An employee’s place in the agency’s team hierarchy. Each employee belongs to one group.	A permission bundle. Groups affect visibility only where a permission uses the group-based scope.
Scope	The amount of data a permission can reach: All Data, Group & Subgroups, or Own Data Only.	Page/action permission or creator assignment. All may matter at the same time.

Read Roles, Permissions & Scope, and Team Assignments.

People and accounts

Term	Standard meaning	Keep it distinct from
Creator	The OnlyFans account/person the agency connects and manages across Accounts, assignments, billing, and analytics.	A fan who happens to also have a creator account.
Model	The working identity for a connected creator in selectors, the sidebar, and chats. The Model name is an editable CRM label; the selected model determines which OnlyFans session you act as.	OF Username. Editing the Model label does not rename the OnlyFans username.
Fan	An OnlyFans user in a creator’s chats, lists, and analytics, whether their subscription is active, expiring, or expired.	Subscriber. Not every fan is currently subscribed.
Subscriber	A fan described in relation to a subscription or subscription event. Check the status before assuming access is active.	A general fan record or a PPV buyer.

Read Accounts and Chats.

Lists, messages, and media

Term	Standard meaning	Keep it distinct from
OF List	A native OnlyFans list synchronized into AgencyKey. Manage its membership as an OnlyFans list.	Smart List, which is defined by AgencyKey rules.
Smart List	A dynamic AgencyKey segment whose membership is recalculated from spend, chat, or subscription rules. It can optionally maintain a mirror on OnlyFans.	A manually maintained OF List. Change Smart List rules instead of treating membership as a manual tag.
Script	A reusable message template. It can contain text, media, personalization, and a PPV price.	A Flow, which guides several Scripts in sequence.
Flow	An ordered, guided conversation sequence built from Scripts, with optional conditional branches.	One message or an automatic campaign. The operator reviews and advances its steps in chat.
Vault	The selected creator’s OnlyFans media library shown through AgencyKey, with tools for finding and reusing media.	Scripts or local draft storage. Each creator has a separate Vault.
PPV	Pay-per-view content: a priced message or media item that the fan pays to unlock.	A subscription or tip. PPV purchase state belongs to the specific paid send.

Read Fan Lists, Scripts, Flows, Vault, and Sending PPV.

Marketing and shared insights

Term	Standard meaning	Keep it distinct from
Tracking Link	A campaign link managed under Analytics → Tracking Links to attribute a fan cohort and compare traffic, engagement, and campaign results. Its defining purpose is campaign measurement.	Trial Link, whose defining purpose is granting a free trial.
Trial Link	A free-trial OnlyFans promotion with a duration and optional fan or expiry limits, managed separately under Analytics → Trial Links.	A regular campaign Tracking Link. The two tools have separate pages and access.
AI Recon	An AI-generated fan briefing built from eligible shared conversations and activity within the selected sharing level. Verify important details in the original chat before acting on them.	Platform Stats. AI Recon is a narrative briefing, not a set of aggregate metrics.
Platform Stats	Shared fan statistics and signals, such as cross-model spending or PPV patterns, shown when the selected creator’s sharing level and your access allow it.	AI Recon or the selected creator’s own Chat Stats. Platform Stats has its own independent sharing setting.

Read Tracking Links, Trial Links, AI Recon, and Data Sharing.

Help & Troubleshooting