The Insights Panel is displayed on the right side when a chat is open. It shows comprehensive information about the fan, including their profile details, spending statistics, list memberships, and notes.
Panel sections
| Section | What It Shows |
|---|
| Profile Info | Nickname, country, location, birthday, traffic source |
| Subscription Status | Current subscription state and renewal date |
| Spending Stats | How much this fan has spent with this creator |
| Global Stats | Spending patterns across all creators |
| Lists | Which custom lists include this fan |
| Notes | Private notes about this fan |
Editable fields
| Field | Description | How to Edit |
|---|
| Nickname | Custom name for this fan (visible only to your team) | Click the name to open editor |
| Country | Fan’s country with timezone | Click to select from searchable list |
| Location | City or region | Click to search and select |
| Birthday | Fan’s birthday | Click to open date picker |
Setting the country automatically shows the fan’s timezone, helping you know when they’re likely online.
Traffic source
Shows how this fan found the creator. Useful for tracking marketing effectiveness.
Preset sources:
- Instagram
- TikTok
- Telegram
- Snapchat
- Reddit
- YouTube
- Twitter
- OnlyFinder
- Unknown
You can also create custom sources to track specific campaigns or platforms.
To set a source:
- Click the source field
- Select a preset source, or
- Type a custom source name and save
Subscription status
Shows the fan’s current subscription state:
| Status | Color | Meaning |
|---|
| Subscribed | Green | Active subscription with auto-renewal (Rebill On) |
| Expiring | Yellow | Active subscription without auto-renewal (Rebill Off) |
| Expired | Red | Subscription has ended |
- Renewal date — When the subscription will renew or expire
- Time remaining — Countdown to expiration (for expiring subscriptions)
Last seen
Below the subscription status, you can see when the fan was last active on OnlyFans.
Spending statistics
This section shows how much the fan has spent with this specific creator.
Stats explained
| Stat | Description |
|---|
| PPV Paid Rate | Percentage of paid content (PPV) messages this fan has purchased. Always visible. |
| Average Purchase | Average amount per purchase |
| Chat PPV | Total spent on PPV content in chat |
| Tips | Total tips received from this fan |
| Last Spending | When the fan last made a purchase |
| Total Spent | Total amount spent with this creator |
PPV (Pay-Per-View) refers to paid content messages that fans must purchase to unlock.
Reading the PPV rate
The PPV Paid Rate badge shows a progress bar:
- High percentage (green) — Fan frequently purchases content
- Low percentage (red) — Fan rarely purchases content
This helps you decide what type of content to offer to each fan.
Global statistics
This section shows the fan’s spending patterns across all creators on the platform (when data is available).
| Stat | Description |
|---|
| Max with One Creator | Highest amount this fan has spent with any single creator. Always visible when available. |
| Average PPV Price | Average price of PPV content they purchase |
| Max PPV Price | Highest PPV price they’ve paid |
| Global PPV Rate | Overall percentage of PPV content purchased |
| Peak Buying Time | When this fan typically makes purchases |
| Favorite Content | Type of content they prefer |
| Favorite Topics | Topics they engage with most |
| Preferred Tone | Communication style they respond to best |
”Broke” status
Instead of “Max with One Creator”, you may see a sad face icon with the label “Broke”. This indicates the fan is active on the platform but unlikely to make purchases.
A fan is marked as “Broke” when they meet these criteria:
- No buying power detected
- Never spent money OR very low payment rate (< 2%)
- High number of unpaid PPV attempts (50+)
- Active across 5+ creators
Fans marked as “Broke” are unlikely to purchase content. Consider prioritizing other fans for sales efforts.
Use global stats to understand a fan’s spending capacity and preferences, even if they’re new to your creator.
Lists
Shows which custom lists include this fan. Lists help you organize and segment fans for targeted messaging.
Managing list membership
- View lists — Colored chips show current list memberships
- Remove from list — Click the X on any chip
- Add to list — Click the ”+ Add” button to open the list selector
Notes
A private text area for recording information about the fan. Notes are visible only to your team — fans cannot see them.
Using notes
- Click the notes area to start typing
- Notes expand as you type (up to a maximum height)
- Maximum 5000 characters
- Notes save automatically when you click away
Save status indicators
| Icon | Meaning |
|---|
| Pencil | Currently editing |
| Checkmark | Saved successfully |
| Warning | Failed to save (try again) |
Use notes to record fan preferences, conversation topics, important dates, or anything that helps personalize future interactions.
Warnings
The Insights Panel may display warning banners at the top when there are concerns about a fan.
Frequent chargebacks
A yellow warning banner appears when a fan has a history of payment disputes:
| Warning | Meaning |
|---|
| Frequent Chargebacks | This fan frequently disputes payments. Be cautious with paid content. |
- Fan has 2 or more chargebacks, AND
- Chargebacks represent 5% or more of their total transactions
Fans with frequent chargebacks may dispute your PPV purchases. Consider avoiding paid content or using lower price points with these fans.
Permissions
What you can see and edit depends on your permissions:
| Action | Required Permission |
|---|
| View Insights Panel | View messages permission |
| Edit nickname, country, location, birthday, source | Edit chat metadata permission |
| View notes | View notes permission |
| Edit notes | Edit notes permission |
| View spending statistics | View messages permission |
Tips
- Track marketing sources — Set traffic sources to see which platforms bring the most valuable fans
- Note preferences — Record what content types each fan likes to personalize your approach
- Check global stats — High “Max with One Creator” suggests the fan has significant spending capacity
- Monitor PPV rate — Fans with high PPV rates are more likely to purchase new content
- Use lists strategically — Add high-value fans to premium lists for exclusive offers
