Tracking Links is a per-creator marketing analytics tool. For each advertising campaign you generate a unique OnlyFans trial URL, attach a traffic source and a promo cost to it, and AgencyKey shows the full economics of that channel — clicks, subscriptions, engagement, revenue, ROI, and cross-model activity.
Navigate to Analytics → Tracking Links to open the page.
Tracking Links was moved from Automation to Analytics in April 2026. The old URL still redirects to the new location.
What you can do
- Create a unique tracking link for every ad campaign or traffic source
- See the full acquisition funnel: clicks → subscriptions → engaged fans → $1+ spenders → $500+ whales
- Compare direct revenue, promo cost, profit, and ROI per campaign
- Measure cross-model activity — how fans from a campaign spend on other creators in your agency
- Open a per-campaign detail page with a timeline chart and a per-fan breakdown
- Share a public read-only dashboard with advertisers via a Shared Link
- Export everything to CSV
Page layout
At the top of the page you will see:
- Creator selector — choose which creator’s campaigns to view. The last-used creator is remembered.
- Auto-refresh — keep the table updated in the background.
- Export CSV — download the current table.
- Columns — toggle which columns are visible. Some columns can be pinned to the left or the right.
- Create tracking link — opens the create dialog.
Below the toolbar sits the main campaign table.
Two tabs
| Tab | Purpose |
|---|
| Tracking Links | Main campaign table with all metrics |
| Shared | Public read-only dashboards you have generated for advertisers |
Campaign table at a glance
Columns are grouped into five logical blocks — you can read the next page for the full funnel, financial and efficiency story.
| Group | Example columns |
|---|
| Identity | Campaign Name, Tracking Link, Date, Source |
| Acquisition funnel | Clicks, Subs, Paid Subs, 1+ Msg, 3+ Msgs, $1+, $500+ |
| Money | Revenue, Promo Cost, Profit, ROI |
| Efficiency | CPC, CPS, RPC, ARPS |
| Cross-model | Cross Subs, Cross Revenue, Cross Rate, Cross/Fan, Cross/Direct, Total ROI |
Hover any column header to see a plain-English description and the formula behind the metric.
Access
| Action | Who can do it |
|---|
| View the page and the list of campaigns | Managers and above |
| Create a new tracking link | Managers and above |
| Edit name, source and list of a campaign | Managers and above |
| Edit Promo Cost | Managers and above with the “Manage Cost” permission |
| Delete a tracking link | Managers and above |
| Open a campaign’s detail page | Managers and above |
Data visibility follows your creator access scope. You will only see campaigns for creators you are assigned to.
Next steps
