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Every advertising channel should have its own tracking link — that is how AgencyKey knows which fan came from which ad, and later attributes their spend back to the campaign.

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Requirements

  • Tracking Links → View list and Create link permissions
  • The creator you want to run the campaign for is connected and visible in your access scope

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1. Open the create dialog

Navigate to Analytics → Tracking Links, pick the creator in the top-left selector, then click Create tracking link. Create tracking link dialog

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2. Fill in the form

The create dialog has three fields. Use a short, descriptive name such as Reddit_r4r_April or TikTok_bio_link_2. The character counter below the field shows how much space is left.

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Source

The source dropdown lets you select one of the existing traffic sources or leave the field blank. It does not create a new source from typed text. You can select an available source later from the table cell.
The source is visible to chatters next to the fan’s chat. Setting it correctly helps them adapt the tone of the first message.

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Add fans to list

If you select a list, AgencyKey will automatically add every fan who subscribes via this tracking link to that list on OnlyFans. This is useful for:
  • Segmenting fans from a specific ad for later mass messages
  • Giving a specific cohort access to a private folder or bundle
  • Running tailored flows or scripts for fans from that source
Auto-add happens in the background right after the fan subscribes. If you change the list later, only new fans are added — existing subscribers stay where they are.
Click Save. The dialog closes and the new campaign appears at the top of the table. The Tracking Link cell shows the link code. Use the copy action in the row to copy the full URL in the format https://onlyfans.com/{creator}/c{code}, then paste it into your ad, bio, or Linktree.

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Editing a campaign

Most fields in the table are editable inline:
Deleting a tracking link is permanent. The link will stop working, but the fans already acquired through it keep their attribution in analytics.

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Editing Promo Cost

Editing campaign Spend The Promo Cost dialog has two modes:
  • Set — replace the current value with the one you enter.
  • Add — add the entered amount to the current value (useful when you spend across several days and want to keep adding to the same campaign).
Negative values and non-numeric input are rejected with a validation message.
Changing the List or Promo Cost requires the dedicated Manage cost permission. Without it, both cells are read-only for you.
Changing Source requires Manage source, changing List or Spend requires Manage cost, and deletion requires Delete link. The corresponding field or action is hidden or read-only without that permission.

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Common issues