A single advertising campaign rarely stops at one creator. Fans who come in through a Reddit ad for Model A will often subscribe to Models B and C as well — and that money is usually invisible to a per-creator analytics view.
Tracking Links adds a dedicated group of Cross columns that attribute those secondary subscriptions back to the campaign that originally brought the fan in.
When to use cross metrics
- You run a general agency-brand ad that should drive traffic to multiple creators
- You want to decide which campaigns are actually most profitable once agency-wide revenue is counted
- You need to justify a budget to an advertiser by showing the full picture, not just the model they invested in
The Cross columns
| Column | Formula | What it tells you |
|---|
| Cross Subs | Fans from this campaign who also subscribed to other agency creators | How much your campaign expands reach across the agency |
| Cross Rate | Cross Subs / Subs × 100 | Share of acquired fans who went on to subscribe to someone else |
| Cross Revenue | Total net earnings those fans produced on other agency creators | Revenue your campaign unlocked outside the primary creator |
| Cross/Fan | Cross Revenue / Cross Subs | Average value of a cross-subscribed fan |
| Cross/Direct | Cross Revenue / Revenue × 100 | How big cross earnings are compared to the campaign’s direct revenue |
Cross metrics only count subscriptions to creators in your own agency. Activity on creators outside the agency is not tracked.
The Total columns
After the cross group, three Total columns combine direct and cross activity into a single number per campaign.
| Column | Formula | Use it to |
|---|
| Total Revenue | Revenue + Cross Revenue | Compare the full earnings of a campaign |
| Total Profit | Total Revenue − Promo Cost | See real bottom-line profit, counting all spending |
| Total ROI | (Total Revenue − Promo Cost) / Promo Cost × 100 | Decide the campaign’s true return on ad spend |
A campaign with a weak direct ROI may have a strong Total ROI thanks to cross-model activity. Compare both numbers before cutting a channel.
The Cross Subs modal
Clicking the Cross Subs count for any campaign opens a modal with a per-creator breakdown of where those fans went.
[Screenshot: Cross Subs modal showing breakdown by creator]
The modal shows:
| Column | Meaning |
|---|
| Model | The other agency creator the fan subscribed to |
| Subs | How many fans from the campaign subscribed to this creator |
| % Subs | Share of total cross subs that went to this creator |
| Revenue | How much those fans spent on this creator |
| % Revenue | Share of total Cross Revenue coming from this creator |
| ARPS | Average revenue per subscriber on this creator |
- Search — filter the list by creator name.
- Sort — click any column header.
- Export CSV — download the breakdown.
- Total row — sums the absolute counts and shows the overall ARPS.
Use the modal to identify which partner creators in your agency benefit the most from your campaigns — useful for cross-promo planning and fair cost attribution.
Next steps
