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A fan acquired through one creator’s campaign may later subscribe to other creators in the same agency. Cross metrics group that later activity with the original attributed cohort so you can see the broader agency result. Tracking Links adds a dedicated group of Cross columns that attribute those secondary subscriptions back to the campaign that originally brought the fan in.

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When to use cross metrics

  • You run a general agency-brand ad that should drive traffic to multiple creators
  • You want to decide which campaigns are actually most profitable once agency-wide revenue is counted
  • You need to justify a budget to an advertiser by showing the full picture, not just the model they invested in

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The Cross columns

Cross metrics only count accessible creators in your own agency with synchronized data. They show later activity by the attributed cohort, not proof that the original ad caused every cross-subscription or purchase.

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The Total columns

After the cross group, three Total columns combine direct and cross activity into a single number per campaign.
A campaign with a weak direct ROI may have a strong Total ROI thanks to cross-model activity. Compare both numbers before cutting a channel.

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The Cross Subs modal

Clicking the Cross Subs count for any campaign opens a modal with a per-creator breakdown of where those fans went. The modal shows: Features of the modal:
  • Search — filter the list by creator name.
  • Sort — click any column header.
  • Export CSV — download the breakdown.
  • Total row — sums the absolute counts and shows the overall ARPS.
Use the modal to identify which partner creators in your agency benefit the most from your campaigns — useful for cross-promo planning and fair cost attribution.

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Next steps