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A fan acquired through one creator’s campaign may later subscribe to other creators in the same agency. Cross metrics group that later activity with the original attributed cohort so you can see the broader agency result. Tracking Links adds a dedicated group of Cross columns that attribute those secondary subscriptions back to the campaign that originally brought the fan in.

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When to use cross metrics

  • You run a general agency-brand ad that should drive traffic to multiple creators
  • You want to decide which campaigns are actually most profitable once agency-wide revenue is counted
  • You need to justify a budget to an advertiser by showing the full picture, not just the model they invested in

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The Cross columns

Cross metrics only count accessible creators in your own agency with synchronized data. They show later activity by the attributed cohort, not proof that the original ad caused every cross-subscription or purchase.

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The Total columns

After the cross group, three Total columns combine direct and cross activity into a single number per campaign.
A campaign with a weak direct ROI may have a strong Total ROI thanks to cross-model activity. Compare both numbers before cutting a channel.

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The Cross Subs modal

Clicking the Cross Subs count for any campaign opens two connected views.

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By creators

This tab groups the other agency creators by Subscribers, subscriber share, Revenue, revenue share, and ARPS. Expand a creator row to see the fans behind that total when your role can view details.

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By fans

This tab lists individual cross-subscribed fans. Search, sort, move through pages, or filter by the other creator. Fan rows and their CSV data require detail access. The campaign date filter applies to both tabs. Each tab has its own Export CSV action and exports the same current scope and filters shown on screen.
Users with campaign list access can still see creator-level totals. Expanding fan rows, opening By fans, and exporting fan-level data require campaign detail access.
Compare By creators to plan cross-promotion, then use By fans only when you need to inspect the attributed audience behind a total.

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Next steps