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A fan associated with a link can also interact with other agency models. Cross-model metrics describe that separate activity; they are different from the selected model’s own revenue. The current fan-group tables for Tracking Links and Trial Links do not provide Cross Subs, Cross Revenue, or combined cross-model totals. These cells can show a dash. That is unavailable data, not zero, and it does not prove the fan never subscribed elsewhere. There is no All fans / Unique fans switch that enables these values. Changing the three date windows does not supply missing cross-model data. Use the selected model’s available revenue and deduplicated summary, as explained in Report periods.

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Compare reports carefully

Do not treat the selected model’s revenue as a total across every model, or add unavailable cross values as zero. A fan can be counted separately on each model. If another report provides cross-model information, check its model access, dates, and data coverage before comparing it with a link report. Link attribution identifies an associated audience; it does not prove the cause of every later subscription or purchase.