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The main campaign table has many columns, grouped so you can read a campaign’s story from left to right: what happened after the click, what money it produced, and how efficient each dollar of ad spend was.
Hover a column header to see the metric’s plain-English description and formula. Every metric you see below is already documented right in the interface.

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Acquisition funnel

These columns tell you what share of people kept going down the funnel after clicking your ad. Every funnel cell shows two values:
  • the absolute count,
  • that count as a percentage of the total subscribers of the campaign.
Cells for $1+ and $500+ are clickable and open the detail page already filtered to that stage.

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Metrics basis

Use Metrics basis to switch between:
  • All fans — calculations use the complete attributed audience
  • Unique fans — calculations use only first-time fans
Conversion, Revenue, Profit, ROI, CPS, ARPS, and ARPU follow the selected basis. Engagement stages such as messages and spend thresholds continue to describe all attributed fans.
Total Revenue and Total Profit show a dash with the Unique fans basis because Cross Revenue is available only for All fans. CSV exports include the selected basis.

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Trend sparkline

The Dynamics column is already rendered in each row and shows the last 30 days: daily subscribers in blue and clicks in grey. This 30-day window is independent of the campaign-created Period filter. The column header has an All / Row scale toggle:
  • All — every sparkline uses the same Y axis across all campaigns, so their heights are directly comparable.
  • Row — each sparkline scales to its own max, so the shape of the growth curve is easier to read.
The choice is saved for the next visit.

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Financial columns

Read these in P&L order: revenue in, spend out, profit, return. Cells with signed values are colour-coded — positive values are green, negative values are red.
If Spend is empty or zero, ROI cannot be calculated and the cell shows a dash. Fill in the cost so the return is visible.

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Entering promo cost

When you edit Spend, choose Total to enter the full promotion cost or Per subscriber to enter the cost for one current subscriber. Per-subscriber mode multiplies your value by the current subscriber count and previews the resulting total before saving. Clear the value to remove the recorded Spend.

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Efficiency columns

Efficiency columns normalise spend and revenue across the funnel. Use these to compare channels with very different volumes — a tiny campaign can still have the best CPS or ARPS and deserve more budget.

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Summary row

The row pinned to the bottom follows the current filters:
  • Total clicks and fans
  • Total revenue and total spend
  • Average CPC, CPF, conversion rate, ROI, and ARPU
Summary ARPU is calculated from the combined Revenue and Spenders totals. It is not a plain average of campaign ARPU values. Use the filter and pagination labels when interpreting the summary, and never add row percentages to produce an overall conversion rate.
OnlyFans link attribution identifies the cohort; it does not prove causation for every later purchase. Revenue and funnel stages can lag until the next synchronization. Changing campaign metadata or Spend does not reassign previously attributed fans.

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Exporting and customising

All column visibility, pinning and sorting choices are saved locally.

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Next steps