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Read metrics together with the three report periods. Fan counts, lifetime link clicks, period revenue, and current costs answer different questions.

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Available measures

If cost is missing or zero, ROI may be unavailable. A free trial can acquire fans without any payment; later paid messages, tips, or subscriptions can then contribute revenue.

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Missing measures

The current fan-group table does not supply today badges, row dynamics, message-stage counts, first-time-fan aggregates, or cross-model metrics. Unavailable values show a dash or an unavailable action. They do not mean zero. There is no All fans / Unique fans switch in this report. Lifetime clicks divided into a selected first-subscription cohort do not become a same-period conversion funnel. Check the meaning of each date window before comparing efficiency figures.

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Combined summary

The combined model summary and Total remove repeated fans across matching links, including other pages. Link rows can overlap, so their revenue sum can exceed the combined revenue. Overall percentages and ARPU must use combined counts and amounts, not averages of row percentages. Recorded cost is not automatically a historical or prorated cost for your payment window. When comparing campaigns, use the same date windows and check the cost you entered.

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Inspect and export

Use Details to open the link’s separate history. Details do not inherit the three report periods, so their values can differ from the selected group in the main table. Detail viewing and opening their chats need the corresponding permissions. Export the current table with Export CSV; unavailable data does not become complete in an export. Results can lag during synchronization. Attribution identifies the associated audience, not proof that a link caused each later purchase.