The main campaign table has many columns, grouped so you can read a campaign’s story from left to right: what happened after the click, what money it produced, and how efficient each dollar of ad spend was.
Hover a column header to see the metric’s plain-English description and formula. Every metric you see below is already documented right in the interface.
Acquisition funnel
These columns tell you what share of people kept going down the funnel after clicking your ad.
| Column | What it shows |
|---|
| Clicks | How many people opened the tracking link. A green +N badge shows today’s delta. |
| Subs | Fans who claimed the trial or subscribed. Shows the same-day delta and a trend sparkline inline. Below the number — Subs as a % of Clicks. |
| Paid Subs | Fans from this campaign who paid for at least one subscription renewal. Shown as count and % of Subs. |
| 1+ Msg | Fans who wrote at least one message to the creator — a first sign of engagement. |
| 3+ Msgs | Fans who wrote three or more messages — deeper engagement, typically stronger retention. |
| $1+ | Fans who spent any amount (PPV, tips, renewals). Click the cell to open the Spenders list. |
| $500+ | VIP cohort — fans who have already crossed the $500 mark. Click the cell to open the whale list. |
- the absolute count,
- that count as a percentage of the total subscribers of the campaign.
Cells for $1+ and $500+ are clickable and open a per-fan breakdown in the detail page’s Spenders tab.
Trend sparkline
The Subs column contains a small sparkline that lazy-loads on hover and shows the last 90 days of daily subscribers. The Trend column header has an All / Row scale toggle:
- All — every sparkline uses the same Y axis across all campaigns, so their heights are directly comparable.
- Row — each sparkline scales to its own max, so the shape of the growth curve is easier to read.
The choice is saved for the next visit.
Financial columns
Read these in P&L order: revenue in, spend out, profit, return.
| Column | Formula | Meaning |
|---|
| Revenue | Sum of net earnings from all fans acquired via this tracking link | Total money the campaign brought in |
| Promo Cost | Entered manually by you | How much you paid for the ad — editable inline |
| Profit | Revenue − Promo Cost | What is left after paying for traffic |
| ROI | (Revenue − Promo Cost) / Promo Cost × 100 | Return on the ad spend, in percent |
If Promo Cost is empty or zero, ROI cannot be calculated and the cell shows a dash. Fill in the cost so the return is visible.
Efficiency columns
Efficiency columns normalise spend and revenue across the funnel.
| Column | Formula | Reads as |
|---|
| CPC | Promo Cost / Clicks | Cost per click |
| CPS | Promo Cost / Subs | Cost per subscriber |
| RPC | Revenue / Clicks | Revenue per click |
| ARPS | Revenue / Subs | Average revenue per subscriber |
| Spending CVR | Spenders / Subs × 100 | Share of subscribers who ended up paying |
Summary row
The row pinned to the bottom of the table aggregates everything visible on the current page:
- Total clicks and fans
- Total revenue and total spend
- Average CPC, CPF, conversion rate, and average ROI
The summary respects your current filter and pagination — so you can quickly check the totals for any subset of campaigns.
Exporting and customising
| Action | How |
|---|
| Hide / show columns | Click the Columns button in the toolbar |
| Pin a column left or right | Use the column menu (3 dots) |
| Sort | Click the column header |
| Filter | Use the filter popover in the toolbar |
| Export everything | Click Export CSV |
Next steps
