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The main campaign table has many columns, grouped so you can read a campaign’s story from left to right: what happened after the click, what money it produced, and how efficient each dollar of ad spend was.
Hover a column header to see the metric’s plain-English description and formula. Every metric you see below is already documented right in the interface.

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Acquisition funnel

These columns tell you what share of people kept going down the funnel after clicking your ad. Every funnel cell shows two values:
  • the absolute count,
  • that count as a percentage of the total subscribers of the campaign.
Cells for $1+ and $500+ are clickable and open the detail page already filtered to that stage.

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Trend sparkline

The Dynamics column is already rendered in each row and shows the last 30 days: daily subscribers in blue and clicks in grey. This 30-day window is independent of the campaign-created Period filter. The column header has an All / Row scale toggle:
  • All — every sparkline uses the same Y axis across all campaigns, so their heights are directly comparable.
  • Row — each sparkline scales to its own max, so the shape of the growth curve is easier to read.
The choice is saved for the next visit.

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Financial columns

Read these in P&L order: revenue in, spend out, profit, return. Cells with signed values are colour-coded — positive values are green, negative values are red.
If Spend is empty or zero, ROI cannot be calculated and the cell shows a dash. Fill in the cost so the return is visible.

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Efficiency columns

Efficiency columns normalise spend and revenue across the funnel. Use these to compare channels with very different volumes — a tiny campaign can still have the best CPS or ARPS and deserve more budget.

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Summary row

The row pinned to the bottom follows the current filters:
  • Total clicks and fans
  • Total revenue and total spend
  • Average CPC, CPF, conversion rate, and average ROI
Use the filter and pagination labels when interpreting the summary, and never add row percentages to produce an overall conversion rate.
OnlyFans link attribution identifies the cohort; it does not prove causation for every later purchase. Revenue and funnel stages can lag until the next synchronization. Changing campaign metadata or Spend does not reassign previously attributed fans.

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Exporting and customising

All column visibility, pinning and sorting choices are saved locally.

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Next steps