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Introduction

Fan Lists is a powerful tool for audience segmentation in AgencyKey. It allows you to organize fans into groups for more effective communication and targeted mass messaging campaigns.
  • Tool for audience segmentation
  • Used for targeting in mass messages
  • Location: Automation → Fan Lists

List types

OF lists

OF Lists are native OnlyFans lists that are synchronized with AgencyKey:
  • Created directly on the OnlyFans platform
  • Automatically synced with CRM
  • Read-only in AgencyKey (manage on OnlyFans)
  • Reflect real-time fan membership

Smart Lists

Smart Lists are dynamic segments created within AgencyKey:
  • Created and managed in AgencyKey
  • Automatic segmentation based on customizable rules
  • Dynamic updates as fan data changes
  • Fans move between segments automatically based on criteria

Fan lists page

Creator selection

At the top of the page, you’ll find a dropdown to select the creator. All displayed lists belong to the currently selected creator.

Tabs

The page is organized into two tabs:
  • Smart List — CRM smart lists with rule-based segmentation
  • OF Lists — Native OnlyFans lists synced from the platform

OF lists table

ColumnDescription
NameList name from OnlyFans
FansNumber of fans in the list

Using lists in mass messages

Fan Lists integrate seamlessly with the Mass Messages feature:
  • Lists are used for targeting mass message recipients
  • Select lists in the “Send to” section when creating a mass message
  • You can include specific lists to target
  • You can also exclude lists to refine your audience

Next steps

  • Segment Types — Automatically categorize fans based on behavior
  • Smart Lists — Dynamic fan segmentation based on rules