Where to find it
Open Automation → Fan Lists, then choose a creator at the top of the page. Lists and membership always belong to the selected creator.Start with a Smart List
- Choose the creator whose fans you want to segment.
- Open the Smart List tab and click Create Smart List.
- Add spend, chat, or subscription rules, preview the matching audience, and save.
- In a Mass Message, select the saved list in the audience rules and verify the recipient count before launch.
List types
OF lists
OF Lists are native OnlyFans lists that are synchronized with AgencyKey:- Created directly on the OnlyFans platform
- Automatically synced with CRM
- Read-only in AgencyKey (manage on OnlyFans)
- Reflect real-time fan membership
Smart Lists
Smart Lists are dynamic segments created within AgencyKey:- Created and managed in AgencyKey
- Automatic segmentation based on customizable rules
- Dynamic updates as fan data changes
- Fans move between segments automatically based on criteria
Fan Lists page
Tabs
The page is organized into two tabs:- Smart List — CRM smart lists with rule-based segmentation
- OF Lists — Native OnlyFans lists synced from the platform
OF lists table
Using lists in mass messages
Fan Lists integrate seamlessly with the Mass Messages feature:- Lists are used for targeting mass message recipients
- Select lists in the “Send to” section when creating a mass message
- You can include specific lists to target
- You can also exclude lists to refine your audience
Access and availability
Viewing the page requires Fan Lists → View list. Creating, editing, copying, synchronizing, or deleting a Smart List requires Fan Lists → Edit, and creator scope determines which accounts you can select.Next steps
- Smart Lists — create and maintain dynamic segments
- Mass Message Targeting — include or exclude lists safely
- Legacy Segments — understand older segments that already exist