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The Send To section defines the eligible audience and exclusions. Most campaigns use Include lists; a Subscriber welcome can instead start from all new subscribers.

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Include

Specify which fans should receive the message.

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Fan Lists and Smart Lists

Select one or more regular Fan Lists or dynamic Smart Lists. Multiple selection is supported, and each option shows its current fan count. A campaign normally needs at least one included Fan List or Smart List before it can be launched.

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Subscriber welcome audience

For an automated Subscriber welcome, All new subscribers replaces the Include-list requirement. Excluded lists and every additional condition still narrow this audience. Select Only fans in selected lists when the welcome should apply only to specific Fan Lists or Smart Lists.

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Additional filters

Apply filters to narrow down your audience:

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Exclude

Specify which fans should NOT receive the message.

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Fan Lists and Smart Lists

Select regular Fan Lists or Smart Lists to exclude. Fans from these lists will not receive the message, even if they match Include criteria.

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Recent chats

Enable Exclude recent chats and set a period to skip fans who have recently exchanged messages with the team. This prevents a campaign from interrupting an active conversation.

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Unread messages from the fan

Enable Exclude chats with unread messages from the fan when a campaign should not start while a fan is waiting for a reply. AgencyKey checks the chat at send time, so the final recipient count can be lower than the preview shown before launch. For a message chain, the unread check runs before the first message. If the fan has an unread message, the chain does not start; after it starts, later messages in that same chain are not checked again. A chat that cannot be checked is skipped rather than treated as safe to message. Campaign details show the number skipped for unread messages and warn when some checks failed.

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Is Creator

Checkbox to exclude model/creator accounts from receiving the message. Recommended to keep enabled.

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How targeting works

The targeting logic follows this order:
  1. Start with fans from all included Fan Lists and Smart Lists, or with all new subscribers for a welcome using that mode
  2. Apply Additional Filters
  3. Remove fans from excluded Fan Lists and Smart Lists, then apply the enabled recent-chat and unread-message safeguards
  4. Result = your target audience

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Example

  • Include: “VIP Fans” + “Active Buyers”
  • Filter: Total Spend > $50
  • Exclude: “Do Not Disturb”
Result: VIP and active fans who spent more than $50, except those in the “Do Not Disturb” list.

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Tips

  • Use filters for precise targeting to maximize engagement
  • Exclude inactive fans to save your daily message limits
  • Save the campaign as a draft and always check the recipient count again before Launch