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The Send To section consists of two parts: Include (who should receive the message) and Exclude (who should not).

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Include

Specify which fans should receive the message.

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Fan Lists and Smart Lists

Select one or more regular Fan Lists or dynamic Smart Lists. Multiple selection is supported, and each option shows its current fan count. A campaign needs at least one included Fan List or Smart List before it can be launched.

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Additional filters

Apply filters to narrow down your audience:

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Exclude

Specify which fans should NOT receive the message.

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Fan Lists and Smart Lists

Select regular Fan Lists or Smart Lists to exclude. Fans from these lists will not receive the message, even if they match Include criteria.

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Recent chats

Enable Exclude recent chats and set a period to skip fans who have recently exchanged messages with the team. This prevents a campaign from interrupting an active conversation.

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Is Creator

Checkbox to exclude model/creator accounts from receiving the message. Recommended to keep enabled.

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How targeting works

The targeting logic follows this order:
  1. Combine fans from all included Fan Lists and Smart Lists
  2. Apply Additional Filters
  3. Remove fans from excluded Fan Lists and Smart Lists, and apply recent-chat exclusion when enabled
  4. Result = your target audience

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Example

  • Include: “VIP Fans” + “Active Buyers”
  • Filter: Total Spend > $50
  • Exclude: “Do Not Disturb”
Result: VIP and active fans who spent more than $50, except those in the “Do Not Disturb” list.

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Tips

  • Use filters for precise targeting to maximize engagement
  • Exclude inactive fans to save your daily message limits
  • Save the campaign as a draft and always check the recipient count again before Launch