Segment Types

This page describes legacy segments created with the older Fan Lists builder. Existing legacy segments continue to update and can still be reviewed. For new segmentation, use the unified Smart List Builder, which combines spend, chat, and subscription filters on one screen.

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New fans

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Description

Fans you have never messaged. These are subscribers who joined but haven’t received any communication from you yet.

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Settings

• No additional parameters required
• Automatically detected based on message history

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Use cases

• First contact with new subscribers
• Welcome messages and onboarding
• Initial engagement campaigns

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Number of messages

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Description

Fans grouped by total reply count. This segment helps identify engagement levels based on how many times a fan has responded to your messages.

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Settings

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Example segments

• 0-5 replies: “Beginners” - New to conversations
• 6-20 replies: “Active” - Regularly engaged fans
• 21+ replies: “VIP” - Highly engaged superfans

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Spending segments

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Description

Fans grouped by total spending amount. Categorize subscribers based on how much they’ve spent on tips, PPV, and other purchases.

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Settings

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Example segments

• $0-$50: “Economy” - Budget-conscious fans
• $51-$200: “Medium” - Regular spenders
• $201+: “Premium” - High-value customers

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Lost contacts

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Description

Fans who haven’t replied for a selected number of days. Use this segment to identify and re-engage inactive subscribers.

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Settings

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Use cases

• Reactivating inactive fans
• Sending reminders and special offers
• Win-back campaigns for dormant subscribers

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Moving to Smart Lists

Before replacing a legacy segment, note which campaigns use it and recreate the same intent with Smart List filters. Compare the previewed fan count, update the campaign targeting, and only then remove the old segment if it is no longer used.