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Use Analytics to compare attributed employee work with creator-level business results. Choose the report that matches the question you need to answer instead of expecting both areas to show identical totals.

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Where to find it

Open Analytics → By Employees for Employee Analytics. For the creator dashboard, open Analytics → By Creators.

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What you can do

  • Compare employees or creators over a selected period
  • Break employee results down by creator, or creator results down by employee
  • Compare the current period with the previous one
  • Choose visible columns and export a summary or detailed CSV report
  • Review creator balances, revenue, subscriptions, cohorts, and fan funnel in Creator Analytics

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Analytics areas

AgencyKey has two analytics areas with different purposes: This page describes the Employee Analytics table. See Creator Analytics for the modern creator dashboard. Employee Analytics with filters and expandable performance table

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Two Employee Analytics views

Choose the view based on what you want to analyze:
  • Who among employees sells the most? → By Employees
  • Which creator generates more revenue? → By Creators

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Filters

Available filters:
  • Period — select a date range (defaults to the current month)
  • Trends — toggle to compare values with the previous period
  • Creators — filter by specific creators
  • Employees — filter by specific employees

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Expandable rows

Click on a row to see details:
  • In “By Employees”: shows breakdown by creators
  • In “By Creators”: shows breakdown by employees

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Summary rows

At the bottom of the table:
  • Total adds count and money metrics. PPV Open % is recalculated as total sold divided by total sent, and non-additive metrics such as response-time median show a dash.
  • Average divides count and money totals by the number of visible main rows. Percentage and median fields that should not be averaged show a dash.

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Export to CSV

Click the Export button to download the data as a CSV file. You can export a summary table or a detailed report with expanded rows.

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Column visibility

Click the Columns button to show/hide columns. Settings are saved.

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Access and availability

Each analytics view requires its own permission:
  • Analytics → By Employees
  • Analytics → By Creators
The data you see depends on your access scope — you will only see employees and creators you have been granted access to.
Employee rows contain activity and sales that can be attributed to a CRM employee. Creator-originated, automated, system, or otherwise unattributed activity does not appear under an employee. Because Creator Analytics measures creator results while Employee Analytics measures attributed employee work, their totals can legitimately differ. Attribution follows Sales Settings.

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Next steps