> ## Documentation Index
> Fetch the complete documentation index at: https://agencykey.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Trial Metrics
> The full funnel, money, and cross-model columns of a trial link explained
Every trial link sits in one row, and its columns are grouped so you can read the whole story from left to right: how many fans a free trial pulled in, how far they went down the funnel, what money they produced, and how many of them went on to your other models.
Hover a column header to see the metric's plain-English description and formula. Every metric below is documented right in the interface too.
## The funnel
These columns tell you what share of fans kept going after claiming your free trial. Each step is a narrower group than the one before it.
| Column | What it shows |
| ------------- | ---------------------------------------------------------------------------------------------------------------------------------- |
| **Clicks** | How many people opened the trial link. A green `+N` badge shows today's count. |
| **Subs** | Fans who claimed the free trial. Shows the count with a green `+N` today badge and — below the number — Subs as a share of Clicks. |
| **Paid Subs** | Fans from this link who went on to pay for at least one subscription. |
| **1+ Msg** | Fans who wrote at least one message to the model — the first sign of engagement. |
| **3+ Msgs** | Fans who wrote three or more messages — deeper engagement, usually stronger retention. |
| **\$1+** | Fans who spent any amount at all (paid messages, tips, renewals). |
| **\$500+** | Your top-spender group — fans who have already crossed the \$500 mark. |
Every funnel cell shows two values:
* the count of fans who reached that stage,
* that count as a **share** of the trial's subscribers.
When you have entered a Spend for the link, each funnel cell also shows the cost per fan at that stage.
Every funnel number is clickable. Click a cell — or the **Details** action — to open the trial's **Claimed Fans** view, already filtered to that stage. See the [Trial detail page](./details).
### Trend sparkline
The **Dynamics** column is already rendered in each row and shows daily subscribers and clicks over the last 30 days (subscribers in blue, clicks in grey). This fixed window is independent of the link-created **Period** filter. The column header has an **All / Row** scale toggle:
* **All** — every sparkline uses the same scale, so heights are directly comparable between links.
* **Row** — each sparkline scales to its own maximum, so the shape of the growth curve is easier to read.
Your choice is saved for the next visit.
## Money columns
Read these in profit-and-loss order: revenue in, spend out, profit, return.
| Column | Formula | Meaning |
| ----------- | ------------------------------------------------------------ | --------------------------------------------------------- |
| **Revenue** | Synchronized net earnings from fans attributed to this trial | Recorded earnings for the attributed cohort |
| **Spend** | Entered manually by you | What the promo cost you — click the cell to type it in |
| **Profit** | Revenue − Spend | What is left after paying for the promotion |
| **ROI** | (Revenue − Spend) ÷ Spend × 100 | Return on the promo cost, in percent — shown under Profit |
Signed values are colour-coded — positive numbers are green, negative numbers are red.
**Spend is something only you know**, so you type it in yourself. If Spend is empty or zero, ROI cannot be calculated and the cell shows a dash. Fill in the Spend to unlock Profit, ROI, and the cost-per-fan figures across the funnel.
A free trial has no subscription price of its own, so all of a trial's Revenue comes from what fans spend **after** they claim it — paid messages, tips, and later renewals.
## Cross-model columns
Fans attributed to one model's trial can later subscribe to your other models. These columns group that later activity with the trial's attributed cohort.
| Column | What it tells you |
| ----------------- | ------------------------------------------------------------- |
| **Cross Subs** | Fans from this trial who also subscribed to your other models |
| **Cross Revenue** | Total net earnings those fans produced on your other models |
After them, two totals combine direct and cross activity into a single number per link:
| Column | Formula | Use it to |
| ----------------- | ----------------------- | --------------------------------------------------------------------- |
| **Total Revenue** | Revenue + Cross Revenue | Compare the full earnings of a trial |
| **Total Profit** | Total Revenue − Spend | See the real bottom-line profit, counting every model the fan touched |
Cross metrics count accessible models **inside your own agency** with synchronized data. They do not prove the trial caused every later subscription or purchase.
A trial with a weak direct Profit can still be a winner once cross activity is counted. Compare Profit and **Total Profit** before you decide a source isn't worth it.
## Summary row
The row pinned to the bottom follows the current filters:
* Total clicks and fans
* Total revenue and total spend
* The overall ROI across the page
Read the summary with the current filters and pagination labels. Do not add row percentages to calculate an overall rate.
Attribution identifies the fan cohort, not the cause of every later purchase. Very recent Revenue, funnel, and cross-model values can lag until the next synchronization. Editing Source, List, or Spend does not reassign past claims.
## Export and customise
| Action | How |
| -------------------------- | ------------------------------------------- |
| Hide or show columns | Click the **Columns** button in the toolbar |
| Pin a column left or right | Use the column menu |
| Sort | Click a column header |
| Filter | Use the filter bar above the table |
| Export everything | Click **Export CSV** (up to 10,000 rows) |
Your column visibility, pinning, and sorting choices are saved for the next visit.
## Next steps
* [Trial detail page](./details) — timeline chart and per-fan spending breakdown
* [Trial Links overview](./index) — the toolbar, filters, and what you can do