> ## Documentation Index
> Fetch the complete documentation index at: https://agencykey.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Targeting

> Define who receives your mass message with include and exclude rules

The **Send To** section consists of two parts: **Include** (who should receive the message) and **Exclude** (who should not).

## Include

Specify which fans should receive the message.

### Fan Lists and Smart Lists

Select one or more regular Fan Lists or dynamic Smart Lists. Multiple selection is supported, and each option shows its current fan count. A campaign needs at least one included Fan List or Smart List before it can be launched.

### Additional filters

Apply filters to narrow down your audience:

| Filter                        | Description                                               |
| ----------------------------- | --------------------------------------------------------- |
| **Total Spend**               | Minimum amount the fan has spent overall                  |
| **Tipper Over**               | Minimum amount the fan has tipped                         |
| **Subscribed Over**           | Minimum subscription duration (in months)                 |
| **Expired Over**              | Minimum duration since subscription expired (in months)   |
| **Show only recommendations** | Only include fans recommended by the platform             |
| **Who signed up after**       | Only include fans who signed up after the specified date  |
| **Who signed up before**      | Only include fans who signed up before the specified date |
| **Subscribed On**             | Only include fans who subscribed within the last N days   |
| **Online Fans**               | Only include fans currently online                        |

## Exclude

Specify which fans should NOT receive the message.

### Fan Lists and Smart Lists

Select regular Fan Lists or Smart Lists to exclude. Fans from these lists will not receive the message, even if they match Include criteria.

### Recent chats

Enable **Exclude recent chats** and set a period to skip fans who have recently exchanged messages with the team. This prevents a campaign from interrupting an active conversation.

### Is Creator

Checkbox to exclude model/creator accounts from receiving the message. **Recommended** to keep enabled.

## How targeting works

The targeting logic follows this order:

1. Combine fans from all included Fan Lists and Smart Lists
2. Apply **Additional Filters**
3. Remove fans from excluded Fan Lists and Smart Lists, and apply recent-chat exclusion when enabled
4. Result = your target audience

### Example

* **Include:** "VIP Fans" + "Active Buyers"
* **Filter:** Total Spend > \$50
* **Exclude:** "Do Not Disturb"

**Result:** VIP and active fans who spent more than \$50, except those in the "Do Not Disturb" list.

## Tips

* Use filters for precise targeting to maximize engagement
* Exclude inactive fans to save your daily message limits
* Save the campaign as a draft and always check the recipient count again before **Launch**