> ## Documentation Index
> Fetch the complete documentation index at: https://agencykey.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Fan Lists

> Audience segmentation tool for targeted mass messaging campaigns

Use **Fan Lists** to build a reusable audience for Mass Messages. Choose a creator, create a rule-based Smart List, and use that list in campaign targeting.

## Where to find it

Open **Automation → Fan Lists**, then choose a creator at the top of the page. Lists and membership always belong to the selected creator.

## Start with a Smart List

1. Choose the creator whose fans you want to segment.
2. Open the **Smart List** tab and click **Create Smart List**.
3. Add spend, chat, or subscription rules, preview the matching audience, and save.
4. In a Mass Message, select the saved list in the audience rules and verify the recipient count before launch.

Follow the complete [Smart List Builder guide](./smart-lists).

## List types

### OF lists

OF Lists are native OnlyFans lists that are synchronized with AgencyKey:

* Created directly on the OnlyFans platform
* Automatically synced with CRM
* Read-only in AgencyKey (manage on OnlyFans)
* Reflect real-time fan membership

### Smart Lists

Smart Lists are dynamic segments created within AgencyKey:

* Created and managed in AgencyKey
* Automatic segmentation based on customizable rules
* Dynamic updates as fan data changes
* Fans move between segments automatically based on criteria

## Fan Lists page

### Tabs

The page is organized into two tabs:

* **Smart List** — CRM smart lists with rule-based segmentation
* **OF Lists** — Native OnlyFans lists synced from the platform

### OF lists table

| Column | Description                |
| ------ | -------------------------- |
| Name   | List name from OnlyFans    |
| Fans   | Number of fans in the list |

## Using lists in mass messages

Fan Lists integrate seamlessly with the Mass Messages feature:

* Lists are used for targeting mass message recipients
* Select lists in the "Send to" section when creating a mass message
* You can include specific lists to target
* You can also exclude lists to refine your audience

## Access and availability

Viewing the page requires **Fan Lists → View list**. Creating, editing, copying, synchronizing, or deleting a Smart List requires **Fan Lists → Edit**, and creator scope determines which accounts you can select.

## Next steps

* [Smart Lists](./smart-lists) — create and maintain dynamic segments
* [Mass Message Targeting](/docs/mass-messages/targeting) — include or exclude lists safely
* [Legacy Segments](./segments) — understand older segments that already exist