> ## Documentation Index
> Fetch the complete documentation index at: https://agencykey.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Analytics shows the performance of your team's work

Use Analytics to compare attributed employee work with creator-level business results. Choose the report that matches the question you need to answer instead of expecting both areas to show identical totals.

## Where to find it

Open **Analytics → By Employees** for Employee Analytics. For the creator dashboard, open **Analytics → By Creators**.

## What you can do

* Compare employees or creators over a selected period
* Break employee results down by creator, or creator results down by employee
* Compare the current period with the previous one
* Choose visible columns and export a summary or detailed CSV report
* Review creator balances, revenue, subscriptions, cohorts, and fan funnel in Creator Analytics

## Analytics areas

AgencyKey has two analytics areas with different purposes:

| Area                   | Best for                                                                                              |
| ---------------------- | ----------------------------------------------------------------------------------------------------- |
| **Employee Analytics** | Attributed team activity, sales, response time, and employee/creator breakdowns                       |
| **Creator Analytics**  | Creator-level balances, revenue, subscriptions, cohorts, fan funnel, and an expandable activity table |

This page describes the **Employee Analytics** table. See [Creator Analytics](./creator-analytics) for the modern creator dashboard.

<img src="https://mintcdn.com/agencykey/mTewLs87yEJa40u9/images/docs/analytics/employees-overview-en.png?fit=max&auto=format&n=mTewLs87yEJa40u9&q=85&s=cf356d5b8b73372fa7cbb4600a7bcc62" alt="Employee Analytics with filters and expandable performance table" width="1280" height="720" data-path="images/docs/analytics/employees-overview-en.png" />

## Two Employee Analytics views

| View             | Grouping         | Details               |
| ---------------- | ---------------- | --------------------- |
| **By Employees** | Rows = employees | Expand → by creators  |
| **By Creators**  | Rows = creators  | Expand → by employees |

Choose the view based on what you want to analyze:

* Who among employees sells the most? → By Employees
* Which creator generates more revenue? → By Creators

## Filters

Available filters:

* **Period** — select a date range (defaults to the current month)
* **Trends** — toggle to compare values with the previous period
* **Creators** — filter by specific creators
* **Employees** — filter by specific employees

## Expandable rows

Click on a row to see details:

* In "By Employees": shows breakdown by creators
* In "By Creators": shows breakdown by employees

## Summary rows

At the bottom of the table:

* **Total** adds count and money metrics. **PPV Open %** is recalculated as total sold divided by total sent, and non-additive metrics such as response-time median show a dash.
* **Average** divides count and money totals by the number of visible main rows. Percentage and median fields that should not be averaged show a dash.

## Export to CSV

Click the **Export** button to download the data as a CSV file. You can export a summary table or a detailed report with expanded rows.

## Column visibility

Click the **Columns** button to show/hide columns. Settings are saved.

## Access and availability

Each analytics view requires its own permission:

* **Analytics → By Employees**
* **Analytics → By Creators**

The data you see depends on your access scope — you will only see employees and creators you have been granted access to.

<Note>
  Employee rows contain activity and sales that can be attributed to a CRM employee. Creator-originated, automated, system, or otherwise unattributed activity does not appear under an employee. Because Creator Analytics measures creator results while Employee Analytics measures attributed employee work, their totals can legitimately differ. Attribution follows [Sales Settings](../sales-settings/index).
</Note>

## Next steps

* [Metrics reference](./metrics) — detailed description of all available metrics
* [Creator Analytics](./creator-analytics) — balances, revenue, subscriptions, cohorts, funnel, and table